In 2003, Maruti Suzuki initiated Desert Storm that put the rallyists and their machines
through the extreme conditions of the Thar Desert. North Indian rallies are known
to be the toughest in the country as they subject competitors to extreme weather
conditions. The Desert Storm rally makes the competitors navigate across the barren
sandy expanse of Rajasthan between sand traps and landmarks. It tests the endurance
of man and machine to the limit.